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Advertising - Dr. Martens
2023
Dr. Martens asked me to create a new wall illustration for their store in Berlin Europacenter. It was such a wonderful thing to see my illustration on the wall!
I chose darker colours than I usually do, in order to stay on brand and create a cool vintage feel to the image.
The deadline was tight. The brief was to intertwine Dr. Martens with Berlin subcultures, so I decided to illustrate the wonderfully diverse queer community in a night setting since Berlin nightlife is such a big part of the city.
Here are my rough and more polished sketches of my alternative idea
And a more finished sketch of my final idea with two colour palettes
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