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Advertising - Dr. Martens

Dr. Martens asked me to create a new wall illustration for their store in Berlin Europacenter. It was such a wonderful thing to see my illustration on the wall!

I chose darker colours than I usually do, in order to stay on brand and create a cool vintage feel to the image.

The deadline was tight. The brief was to intertwine Dr. Martens with Berlin subcultures, so I decided to illustrate the wonderfully diverse queer community in a night setting since Berlin nightlife is such a big part of the city. 

Here are my rough and more polished sketches of my alternative idea

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And a more finished sketch of my final idea with two colour palettes

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© 2019-2025 Viktoria Mladenovski.  The copyrights of all photographs, illustrations and designs belong to Viktoria Mladenovski. No one is allowed to use them without permission.
Use in AI training, machine learning, or datasets is strictly prohibited. 

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